A click heatmap is a visual piece of data that shows where viewers are clicking on your website and as the title suggests, shows more "heat" in areas that are clicked more.
They’re useful for many reasons, some of which include:
* Knowing exactly how a viewers uses a specific page.
* Seeing which parts of a page are unused.
* Seeing parts of a page that are most used.
* Understanding patterns of use on your site as a whole.
* Predicting how visitors will use your site in the future.
* Using that insight to better cater to your viewers.